Very often when there is a major photographic exhibition, an accompanying book is published and there may be a fair amount of attendant publicity. So here’s a question: Is it a good idea to see the images in a book or newspaper before you visit the show?
Look at the images in advance and, it seems to me, that one of two things will happen. The ‘small print’ versions may inspire you to see the full-size exhibits and provide information that helps maximise that experience. Alternatively you may conclude that, as you have already seen the pictures and are familiar with the exhibition content, there is less incentive to make the effort to see the show.
This dilemma was recently highlighted for me when I booked to see ‘Fragile Beauty’ at the V&A museum. Coincidentally, I took advantage of the offer to purchase the accompanying book. The book was delivered to me promptly – but it will be some weeks before I visit the exhibition in person.
Tempting as it is to open the covers, I do feel that if I have seen all the images in advance it will detract from the enjoyment of the actual exhibition. Instead the book remains unopened on my shelves, waiting to remind me of my visit and enrich the overall experience immediately after the event and for years to come.
Mind you, I’m willing to bet that for every photography enthusiast that shares my viewpoint there is another that would prefer to read the book first.
What’s your take?